Hudson West is a real estate development by Alliston Group (formerly Madison Avenue Group) featuring award-winning New York-style townhomes in the heart of Greenwich, northwest Calgary. Hudson West wanted to distinguish itself from competitors in the community, so we created easy-to-navigate signage with vivid marketing to reflect the energetic lifestyle of a Hudson West homebuyer.
Early in this community's development, the show home's entrance was at the rear of the building. Many exterior signs were required to direct customers to the show home. Here are some examples of the temporary signage we created.
A temporary address sign was required to direct traffic to the interior townhomes. We designed a cost-effective solution that complements the architectural details of the buildings. We printed directly to aluminum composite panels and had reflective address lettering added.
In addition to the temporary address sign, nearly 300 feet of safety fencing surrounds the active construction zone. We made 32 branded banners fastened as hoarding along the safety fence.
Throughout the interior of the show homes, we designed various "silent seller" signs to inform customers of the unique features available in Hudson West homes. We printed these directly on maple plywood to complement the bright interiors.
In addition to signage, we created several printed handouts and brochures.
We designed this lookbook as a visual guide to associate Hudson West as a lifestyle rather than just a townhome project. Influenced by New York fashion magazines, we aimed to spark a buyer's excitement with a clean and vibrant layout. These physical printed books mirrored the quality and craftsmanship of a Hudson West home, informing readers about the available floor plans and their personalization options.
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